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Home Business Magazine
Studio : Home Business Magazine
by Home Business Magazine
Release Date : 2001-11-23
Publisher : Home Business Magazine
Availability : Usually ships in 2 to 4 months and eligible for FREE Super Saver Shipping on orders over $25.
Number of Issues : 6
Avg. Customer Rating: (based on 3 reviews)
List Price : $23.94
Our Price : $14.97
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Product Description |
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HOME BUSINESS MAGAZINE is edited to cover various facets of the growing and dynamic 425 billion dollar home-based business market. It contains editorial by well known authorities on business operations, sales & marketing, the home office, franchising, business opportunities, network marketing, mail order and other subjects to help readers select and competently manage a home-based business. It also contains a home-based business directory, and information on high-tech, the Internet, computers and the future of home-based business. Home Office editorial includes product descriptions and management advice as well as business opportunities, franchising and work-from-home success stories. |
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not (just) a pretty face |
Don't be put off by HOME BUSINESS magazine's crammed look and its heavy advertisement content.
'Fact is, you get what you pay for. These features are what make this small-article publication cheap and easy to come by.
The magazine majors on the kind of one-off submissions that get sent in by aspiring writers and home entrepeneurs eager to cash in on their experience.
But that's not a bad thing. Many of us trying to accomplish entrepeneurial stuff in the same space we live in do well to harvest the occasional gems. It's not WAR AND PEACE, but it doesn't claim to be.
I like it. |
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Cheap and poorly edited |
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This magazine seems very cheesy to me. It is full of ads and has many typos. The 'stories' and articles were thrown together. It seems like each issue may have had 1 or 2 very small articles that were useful. I also noticed that after I subscribed to this magazine I started receiving all kinds of solicitations in the mail from different 'Start Your Own Business' companies. I'm positive they sell subscribers names. |
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Too Many Ads, Too Little Substance |
Home Business Magazine is a publication aimed at those members of the general populace who either already own a home based business or who have an active interest in the subject and would like to pursue it further. This magazine contains articles relating to all facets of home business ownership from the initial setup all the way through to the payment of taxes at year end.
I read several different business magazines and many of them have to do with entrepreneurship. Home Business is the only one I read that is specifically devoted to starting a business in the home and, unfortunately, it has many flaws that prevent it from being the enjoyable and informative read that it otherwise could be. Probably the most annoying feature of this magazine is the articles themselves and their tendency to be written in a list- type format rather than in a user- friendly way. I realize that people like lists but Home Business takes this a little too far. It makes the magazine seem callous and unfriendly- something you would consult in the same way you would an almanac. For example, it is common to find a one page article with a title like "Effective Ways to Design a Newspaper Ad", or "How to Obtain Quick Financing". In each instance, these articles will have a short opening consisting of a paragraph or two followed by a numbered listing of different methods/suggestions to solve the problem or answer the question. This makes the magazine read more like a reference guide than a piece of reading material.
Another thing that is annoying about this magazine is the endless advertising. Not only does it get out of hand, it also includes all sorts of ads that emphasize money- making schemes and other similar material. Advertisements with titles like "Really Lazy Guy's Incredible Little Secret Idea Can Make You Rich", "Free $9.95 Report Shows You How to Make a Fortune", and "Six Figures in Six Months" clutter the pages of this magazine with get- rich quick garbage that everyone knows is unlikely to return even the cost of the introductory package.
Some parts of this magazine are more bearable than others and it's this handful of positive attributes that prevent me from giving this magazine a one- star rating. I like some of the success stories because they depict ordinary people who have succeeded at making a living with a home- based business. But even here, the stories are inconsistent. Some are educational in nature while others have little valuable information to share. And to make matters worse, they are far too short- usually covering only one- half page each with a large advertisement taking up the space at the bottom of each page.
Speaking of the advertising, this magazine wrote the book on advertisement excess. Advertisements cover about 75 percent of the pages in each issue and it is rare to see even two pages in a row without some sort of advertisement. The ads are posted everywhere, often right in the middle of an article, and they distract greatly from the already limited enjoyment of the magazine.
This magazine is assembled together in such a way that it reads like a collection of articles taken from people in different parts of the country that were shuffled around and published in one magazine. In other words, this magazine has no continuity to it. It's like taking short articles from different business newspapers around the USA and then piecing them together into one magazine.
Starting a home- based business is a goal that many people set for themselves and there is always a need for some good, timely information when you find yourself in this situation. Home Business, unfortunately, doesn't perform its mission very well. If you dig deeply enough you can find a few good articles. But the majority is too impersonal and too shallow (not to mention smothered in advertisements) to make this magazine worth the trouble.
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