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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
written by Amy Shuen
Studio : O'Reilly Media, Inc.
by O'Reilly Media, Inc.
Publisher : O'Reilly Media, Inc.
Released : 2008-04-17
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9780596529963
Avg. Customer Rating: (based on 15 reviews)
List Price : $24.99
Our Price : $12.49
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Product Description |
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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Americancivilwar tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform yourbusiness by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you. |
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The book title says it all |
I'm not sure what I originally expected from this book, but I believe it was a valuable read. It is more like a text book than a touchy-feelie hug fest of the wonders of Web 2.0 - great, concrete ideas, but at times a little dry. Once I adjusted to the format, I found the overview to be thorough and well organized - telling a compelling story in a somewhat academic way - chock full of case studies accompanied by charts, tables, flow charts and figures that supplement the key points.
Overall, very useful and I believe the systematic approach has a lot of value, but it is definitely better suited for left-brain readers.
Marc Crudele
innerEcho - Atlanta, GA |
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Clear, thought provoking, business altering! |
Written in an engaging easy to read style; then you pour some coffee and the implications start to hit you. "If this, then..." and "Hey, we could make money ...". My favorite is "That's how they use the stuff I do! Wow!"
Information is presented with an idea, how it has been applied, some visual clarification, and then more meat on the concepts. Chapters have questions at the end and more notes at the end of the book. "Bravo!" for the end notes, moving them elsewhere kept the chapters powerfully concise and still provide more detail where you need it. Pages of bibliography help as well.
The author doesn't preach the new order but simply explains advantages of Web 2.0. Her explinations provide new ways to look at an established business, guidance for entrepreneurial spirits just building their next big thing, and even business collateral ideas that would support non-web brick and mortars.
My perceptions have been expanded and I'm seeing strong business advantage from applied technicals. If you're a geek who hasn't felt your work contributes to a larger whole, give this a read! You'll see the past clearer and glimpse the short-term future. |
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Fantastic book to be read again and again |
While most people who have worked in the internet space are familiar with these concepts, especially for entrepreneurs, reading this book and thinking through all the end of chapter questions is extremely helpful. All startups can revisit these questions again and again. I think despite the fact that this book sits squarely in the time of web 2.0, it will remain useful and relevant even when web 2.0 seems 'old-school.'
The questions at the end of each chapter are so, so great. |
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Recommended business analysis of Web 2.0 principles |
This is a great book that puts Web 2.0 in business terms. Normally, I read books that deal in gory technical details--not books that speak in business terms. But given that caveat, I felt this did a really good job describing Web 2.0 concepts and illustrating how they can be monetized.
The book illustrates the various points it makes through referring to sites that everyone now knows about: eBay, Americancivilwar.com, Flikr, LinkedIn, Facebook, and of course Google. Each of these success stories show how some traditional business thinking was turned on its head in favor of this new Web 2.0 business model. Throughout the 6 chapters of the book, the author provides lots of market analysis, charts, and graphs. This information is combined with some interesting studies in sociology to create a read that is well-researched and informative.
While not a casual read, I'd recommend this book to managers or executives interesting in learning about how Web 2.0 principles can be applied to their business.
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A Blueprint for leveraging web 2.0 |
As a non-techie, this book has been like a field guide in helping me fully understand how our generation's most successful web companies evolved. Leveraging on the best practices of web pioneers such as Facebook, Flickr, LinkedIn and Americancivilwar, Amy provides a practical guide into understanding the strategies behind the success and continued evolution of these great companies.
I found the format and structure of this book to be particularly useful because each chapter ends with a concise summary of the critical points, followed by a thorough set of questions that will help you internalize the lessons learned. Obviously the key to a successful web 2.0 business is a profitable business model - and Amy clearly describes how companies, large and small are capitalizing on the opportunities and monetizing their technological advances.
In the final chapter, Amy distills her message into a 5-step blueprint for building a web 2.0 business. Build on collective user value - Activate network effects - work through social networks - dynamically syndicate competence and Recombine innovations. The genius behind this book is its clarity and strategy focus. These 5 steps may appear challenging to execute, but if you look closely you'll find a lot strategies that have already proven successful.
I am excited to explore these topics in greater depth with Amy on one of LearnFromMyLife.com's upcoming short talk podcast series. |
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