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E-commerce: Business, Technology, Society
written by Kenneth C. Laudon, Carol Guercio Traver, Carol G. Traver
Studio : Addison Wesley Publishing Company
by Addison Wesley Publishing Company
Publisher : Addison Wesley Publishing Company
Released : 2002-01-15
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9780201748154
Avg. Customer Rating: (based on 13 reviews)
List Price : $100.33
Our Price : $1.60
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Product Description |
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B> E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce. |
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Very good text book - too detailed on the "Birth of the Internet" |
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For the most part this book is a very easy read and is organized very coherently - however, the author seems to digress sometimes by paying too much attention to certain subjects that are important and integral, but could use a 'lite' version. For instance, Chapter 3 is horrendous. Acronym after acronym really made my head spin. |
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I love it! |
I used this book for an E-Commerce course I've taken over the Summer'08 and loved reading every bit of it!
Given that there are incredible number of mistakes in the Chapter on Security related issues, but the pros out weigh the cons by a HUGE margin.
This book for me was an absolute joy to read, and I don't think I've read any book off late that has so much packed in it! |
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Excellent textbook on E-commerce |
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I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce. |
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Good, but dated.... |
I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.
If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.
This is one of the few areas in business where the textbook should be updated every 2 years.
Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security. |
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Great Buy |
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This was a great buy, The book came in the indicated condition and has been a great help! |
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