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E-Marketing, Third Edition
written by Judy Strauss, Adel El-Ansary, Raymond Frost
Studio : Prentice Hall
by Prentice Hall
Publisher : Prentice Hall
Released : 2002-11-18
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9780130497574
Avg. Customer Rating: (based on 9 reviews)
List Price : $93.80
Our Price : $7.99
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Product Description |
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This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E” and not enough marketing or are too narrowly or technically focused on e-commerce. A five-part organization covers e-marketing in context, e-marketing environment, e-marketing strategy, e-marketing management, and a global perspective on e-marketing. Special topics include competitive strategies, e-marketing strategy development, marketing planning, and performance metrics; and coverage of cutting edge strategies beyond the Web—m-marketing (mobile), databases and analysis techniques, point of purchase scanning, and more. For an e-understanding of marketing and business. |
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boring |
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this book is very boring, if you are internet savvy then dont get this book because it is basically a learning tool for anyone who is not internet savvy. |
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irony |
New to the subject, I found the book pitched at the right level, stimulating for the layman and a useful starting point for teaching.
However, having paid the usual ton of cash for an academic text I was appalled to find ch 4- 'Global Markets'- scattered with solecisms and typos. I counted five, my favourite (I'm English) being the 'Untied States'. Clearly a spellchecker from the last century was used here.
I have been in touch with the chapter's author, Al Rosenbloom, and he very affably explains that the fault lies with the publishers. This makes sense. My grouse is that text books shouldn't contain any typos, least of all those that address the computer-driven future of commerce. If cutting edge publishing allows errors such as 'wherkever' and 'Cambodia is country...' to creep into a reference book then the technology has a long way to go.
Otherwise recommended
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If you are new to e-marketing, great book to start.... |
I had this book as part of my Master's Digital Marketing course at coloradotech.edu
Normally, these types of books are not very useful to me, as I've been on the web for around 8 years an am more familiar with how it works. I remember back when submitting a site to Yahoo was free. Then again, it took FOREVER to get listed.
Anyway, for those new to banner ads, paid listings, website promotion, affiliate programs, etc., this book may be for you.
For those that are already familiar with the objectives of conventional marketing, and the web, you may find a lot of the material more 'common sensical'.
I didn't give it 5 stars, because there are other books out there that describe e-marketing on a much broader scale, such as the book I had for my previous class: Electronic Commerce, A managerial perspective 2004. |
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Marketing viewed from multiple angles. |
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I enjoyed the read becuase it wasn't the 1-man point of view like most books contain. It was a discussion from multiple angles and multiple points of view that lets you come out with your own perspective once you've read it. |
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Good Book |
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This book was part of our Internet Marketing Class.The book is very detailed and a must read for all Marketing Students and Professionals. |
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