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Starting an Online Business For Dummies, 4th Edition
 

Starting an Online Business For Dummies, 4th Edition
written by Greg Holden
Studio : For Dummies
by For Dummies
Publisher : For Dummies
Released : 2005-03-04
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9780764583346
Avg. Customer Rating:(based on 28 reviews)

List Price : $24.99
Our Price : $3.94


Editorial Reviews for  'Starting an Online Business For Dummies, 4th Edition'
 
Product Description
So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore:
  • Doing research, defining your niche and target market, and putting it together in a practical business plan
  • Getting the hardware and software you’ll need to get going
  • Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos
  • Selecting a Web hosting service (with info on free Web site homesteading)
  • Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more
  • Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory
  • Taking advantage of successful online business models, including storefronts such as Americancivilwar.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic  
  • Running a business on eBay
  • Marketing your business and the secrets to search engine success
  • Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software

Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:

  • Lots of Web sites that will give you good ideas
  • A companion Web site that includes an online directory of Internet business resources
  • A list of legal and business requirements

Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!

 
Customer Reviews for  'Starting an Online Business For Dummies, 4th Edition'
 
Everything for the basics,at least
I am pretty new to the internet business concept, so I knew that this DUMMIES book would be a good start. The book is filled brim to brim with loads of information, more than I expected. It will take a while to finish, because it really covers so much ground. And as usual, it matches the witty and fun style used in the DUMMIES books, which is good for people who are easily bored in reading educational books. I recommend it to anyone looking for a thorough but fun book written by an expert.
 
Good for the price
This book is a good read for the price. It's really informative but the bad thing is that it says it comes with a cd but it doesn't.
 
STARTING AN ONLINE BUSINESS FOR DUMMIES
I have boughten several of the for dummies series and found them to be quite helpful. One of the series is the one listed above. I found it to be very informative. I have not completed the book, but intend to finish it. So I can get my online company up and running. The book has given me a lot of new ideas in starting a strictly online business.
 
Buy the latest version
This book is useful when you are just starting an online business. Just make sure you buy the latest version so that some information is not outdated by the time you are ready to set up your online business.
 
Worth it's weight in gold if you're going online!
I just got this book last week and I'm not even done with it and have gotten so many 'nuggets' that it has more than paid for itself already! It's well written, easy to understand, organized extremely well for easy reference and full of helpful resources.

The section on 'Keeping it legal' saved me great error already (I was going to buy a domain name that could've infringed on a copyright) and I have found several free web builders online that are 10x's better than what I had been using. There's so much practical information in this book that I no longer feel guilty for buying it new.

This book is zero fluff, tons of examples and free or very reasonable resources, and lots of food for thought. The table of contents is so detailed that it makes for a quick reference (does anyone read a book like this cover to cover?) Greg Holden's writing style is personable and to the point and very easy to understand.

I truly don't understand all the reviews that say this book is no good, not sure what they have been reading, but I have no less than a dozen books of this nature, and this is one of the few that isn't 75% fluff. I'm somewhat of a website newbie, starting about a year ago trying to do my own website. It's alot harder (for me)than I originally thought and have tried no less than 6 different hosting accounts, 4 different online web builders, and 6 different web editing software trials (Expressions, dreamweaver, publisher, coffee cup, page spinner and frontpage). One of the best discoveries in this book was that Firefox offered a FREE...quality...web editor!

This is the 2007 edition, maybe people were referring to the earlier version of the same title. I have gotten way more out of this book than I thought I would. I guess I must be a true "Dummie". It's definitely worth your time checking it out if you are new to the online business world, you can always resell it on Americancivilwar and recover your moola.

 
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