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Small Business & Entrepreneurship |
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Strategic Management of Technological Innovation
written by MELISSA SCHILLING
Studio : McGraw-Hill/Irwin
by McGraw-Hill/Irwin
Publisher : McGraw-Hill/Irwin
Released : 2006-10-11
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9780073210582
Avg. Customer Rating: (based on 3 reviews)
Our Price : $60.00
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Product Description |
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Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling�s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database. . |
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The most usable book on the subject |
I have studied the subject at postgraduate level and read several books on this topic but this one is the handiest and the one with more usable tools.
I would suggest it to anyone interested in the pratical aspects of technology management. |
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Strategic Management of technological Innovation by Melissa Schilling |
This is an excellent book which is a class text for a paper toward my Professional Masters degree in ICT here in New Zealand at lincoln University.
It is interesting and I find it very relevent for my job as director of Lab-tek International ltd. Melissa Schilling has made a tremendous contribution to our education by compiling and writing this book. |
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Concise writing with excellent, practical examples |
Schilling has prepared a great book to be be used in any strategic management class. As a student using this book within a strategic management class at Southern Polytechnic State University, I enjoyed the short chapters that were introduced with practical real-word case studies. Her end-of-chapter summaries were also appreciated.
Students at a technical university will enjoy the case studies relating to the PalmOne, Dell, Nokia, etc.
Despite the fact that chapters were short in no way implies that her content was ineffective. On the contrary, her ability to concisely write the content was very much appreciated. No fluff; just the facts.
I believe students will appreciate this approach and enjoy using a book of this nature in any strategic management class. |
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