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How to Master the Art of Selling
written by Tom Hopkins
Studio : Business Plus
by Business Plus
Publisher : Business Plus
Released : 2005-05-20
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9780446692748
Avg. Customer Rating: (based on 74 reviews)
List Price : $15.99
Our Price : $6.37
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Product Description |
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With over one million copies sold and now fully revised and updated, HOW TO MASTER THE ART OF SELLING motivates and educates readers to deliver superior sales. After failing during the first six months of his career in sales, Tom Hopkins discovered and applied the very best sales techniques, then earned more than one million dollars in just three years. What turned Tom Hopkins around? The answers are revealed in HOW TO MASTER THE ART OF SELLING, as Tom explains toreaders what the profession of selling is really about and how to succeed beyond their imagination, including: |
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A Great Resource for any Field! |
This book is great for any field! I am an engineer by education and experience and continue to use many of the concepts that Hopkins teaches in this book.
How to Master the Art of Selling taught me many effective tools and techniques of helping others to make informed decisions. For example, as an engineer I must to sell my ideas to management if I want them implemented. This book has helped me get more ideas signed off on...and that makes me a happy camper!
Many engineers detest the sales process and salesmen, but to me that is short sighted. Promoting (selling) is not bad as long as taking advantage of others is not involved. We all have to sell...whether it is convincing someone to try a new place for dinner, or selling an idea to a group of executives, or selling a house to a couple. Honorable selling is critical in life.
Hopkins takes the high road in his common sense teaching methods. Many of the decision making tools he teaches can be useful for making one's own decisions.
In summary, this book is good not only for the selling profession but for any profession.
The Re-Discovery of Common Sense: A Guide to: The Lost Art of Critical Thinking
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How to Master the Art of Selling - Tom Hopkins |
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I used to own a hard bound copy of the same author & title but somehow lost or misplaced it. Now that i am the president of my own company, i would like to share the book to my sales people the invaluable skills and techniques taught by Tom in his book. |
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Updated version worth the money |
I first bought "How to Master the Art of Selling" by Tom Hopkins in 1993 and then recently purchased the updated version because I am re-entering the world of sales and wanted to see how the author had updated/revised his approach.
In my opinion, Hopkins' strongest point is the attention to preparation. He outlines many specific scripts and strategies that are easily adapted to various situations. This is the best "how to" book I have come across.
While the fundamentals of selling are still basically the same (perserverence, follow-through, shameless self promotion etc.) the author did a nice job of bringing his approaches into the 21st century.
The book is well worth the money, both for the updates and the re-read.
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Great book even outside of sales |
I am writing this review to share how this book helped me get a new outlook on how I see things. Let me first give you a brief history on me.
I was a music store employee who was making minimum wage, and I never (and I do mean never) made commision. This was 1998, I had long hair, no car, living at home with mom and dad, and I was a college drop-out. The owner of my company paid for me to go to Mr. Hopkins sales class in 1999. I immediately bought his book (which was a lot of money for me at that time), and started applying what I had learned. I increased my sales at the music store, but I still wasn't making enough money to support my family. I used my sales techniques to learn to sell my own abilities to another employer (a hospital). I worked there a few years, and during this time I took pre-nursing classes.
Fast forward to 2004. I got accepted into a nursing program. I had to compete for a scholarship at my hospital which I was awarded using tchniques I learned from Tom and his book. Once I graduated, I used techniques I learned from this book to land my first nursing job (which pays really well for a new graduate nurse).
In closing, I would like to state that my belief in God, and learning/applying what I learned in Tom's book helped me go from living with my parents and broke; to now being comfortably middle class, married, and living the life I always wanted to live. You have to do the work, and you have to be willing to keep your head up when everything doesn't go your way. However, if your diciplined the keys laid out in this book can help you in life; even if you don't stay in sales. After all, are we not selling our own abilities to future employers? This was a good purchase for me, and I hope it will be for you as well. |
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Average |
While the book is very well worth the money, some of the concepts are far fetched and much too cheesy for today's selling environment.
In my personal opinion, the consumers today are too savvy and some of the techniques in this book will scream at them 'USED-CAR SALESMAN'. However, there are some very good tips in the book, and as with any book, if you can get one good idea out of it it is very well worth the money spent.
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