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Marketing & Sales |
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The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
written by Michael Port, Elizabeth Marshall
Studio : Wiley
by Wiley
Publisher : Wiley
Released : 2008-09-09
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9780470237908
Avg. Customer Rating: (based on 13 reviews)
List Price : $19.95
Our Price : $11.13
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Product Description |
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Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today. |
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The Truth |
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This book gives a picture of how customers buy to day. If you dont change according to this, you'r out!! |
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This is the answer!! |
Great job on this book Michael and Elizabeth!! It is an easy, fresh read and I really, really liked the "real world" companies and individuals you used to illustrate your points so well.
I have always considered myself the "reluctant salesperson", but what I now realize is that I had it right all along -- figure out what people really want and give it to them with integrity and sincerity.
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Contrarian |
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Great Book! Lots of information about how to work the way your customers demand - with honesty and integrity. What a refreshing concept for sales and marketing! |
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Fun and Valuable Read! |
I am a fan of both Michael Port and Elizabeth Marshall. They're top-notch trainers and thought leaders. The Contrarian Effect did not disappoint.
Port and Marshall pulled off their own contrarian effect: their book is an easy read and packed with substance! Their knowledge, passion, and personal touch flow through the pages.
In these economic times more than ever, sales professionals and other business leaders need the information in this book to identify and seize the many opportunities that are right in front of their eyes, if only they know how to look for them with the right perspective.
Your clients need you to own your expertise and all of the value you provide to them, be transparent, listen and respond to them, and collaborate with others to bring them even more value. They need you to be contrarian!
This book walks you through in detail how this win-win relationship works - the more you give, the more you will receive. I strongly recommend you read this book today!
Mollie Marti, Ph.D.
www.BestLifeDesign.com
Author of "The 12 Factors of Business Success" and "Selling"
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Why it pays big to buy this book and apply what you've read! |
I have been in sales for 10 years selling everything from life insurance to consulting to food.
Many people's livelihood is reliant upon selling a product or a service. The world of sales has changed and old techniques and old "truths" are not true anymore. People who haven't realized this yet need to take heed to what a lost sale really is and to the words I am saying now:
"If you wan't to succeed and it requires that you sell a product or a service to do it, this book is required reading. For years people have known something was being done wrong in sales, Elizabeth and Michael are the one's to finally say it and correct it!" |
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