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Electronic Commerce
written by Gary Schneider
Studio : Course Technology
by Course Technology
Publisher : Course Technology
Released : 2006-03-27
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9781418837037
Avg. Customer Rating: (based on 10 reviews)
List Price : $97.95
Our Price : $21.15
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Product Description |
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Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce. |
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Good overview of e-commerce |
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I bought this book for a class at Strayer University-it's the textbook for an e-commerce class. The book gives a good overview of the current state of e-commerce and gives quite a bit of introductory information on putting together an e-commerce site; hardware requirements for hosting your own; security and payment systems. It's not in-depth, but that would require a much larger volume. |
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A solid book on the principles of e-commerce |
Schneider's seventh edition of "Electronic Commerce" graciously takes the user through many of the major topics that relate to electronic commerce and online business initiatives. I thoroughly enjoyed reading this book and it is packed full of real-life sites and examples to support the material being taught. Likewise, I found the "Learning From Failures" section within each chapter to be fascinating to read. There are many colored graphics and screenshots to help illustrate points and each chapter concludes with a thorough review along with dozens of additional resources that can be explored if further knowledge is desired.
It is worth noting that, with an average of 50 pages per chapter and 12 chapters in all, the wide range of material taught can be difficult to digest and at times topics seem to be brushed over far too quickly. Also, this book teaches the business concepts, evolution, trends, and terminology involving e-commerce but does not walk the reader through the actual process of designing and deploying such a site. So, people looking for a book that will directly assist them in setting up their own online store may wish to look elsewhere, since only a few chapters in the book even touch upon the subject of hardware and software options available for e-commerce design, although the book as a whole teaches the underlining concepts and knowledge useful in setting up such sites.
This book kept my interest from start to finish, and was written in a more leisurely and personable fashion than many other technical books I have read in the past. For this reason, I recommend this book to anyone majoring in an IT/Web-related field. |
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The best textbook for MIS majors that I've seen |
First let me disclose that I have been a programmer for years (and for some of the businesses described in the book).
In general the book is good.
Pros:
It summarizes the business end of ecommerce very well.
The book covers most of the technical aspects of ecommerce from a high level.
The book is not about abstract, useless business theory that is common in many university business courses; the book is a collection of good case studies of ecommerce.
Cons:
The book chews more than it can swallow given the pace it needs to set for a normal class. Since it needs to stay at certain length, the book doesn't always do a good job explaining the technical aspects of ecommerce with enough detail from a layman's point of view. At times it is more of a review for people already with the knowledge. So unless your technical background is strong and deep (eg you are either a programmer or systems administrator for web servers), there may be a lot of jargon in some areas that will confuse and bore you. Consequently this is probably a senior year book
(The author should take notes from the HeadFirst series of technical books.) |
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Alot of good information, but not what it should be |
My heart goes out to Ben Matthews (below) who had this thing for a level 4700. That's nuts. I had this book for a level 222 and it was a complete joke. There's a lot of good information and stories about what makes a good e-commerce site, I'll give it that. But there's nothing in here to really give you an edge as far as this stuff goes. The entire point of this book can be summed up in this statement:
"Look at amazon, look at google and look at yahoo. Look for reasons why they're successfull and take note. Do the same practices in your online sites".
This book is an interesting read, but for a bunch of stories and business jargon it's not worth the money. |
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Nothing but an e-commerce glossary... |
This book serves as an introduction to e-commerce terms and principles. To me, it reads like a shallow glossary of a large number of e-commerce terms.
Do not get the impression that this will teach you how to carry out e-commerce. Instead, this book merely introduces you to e-commerce terminology. For that, the book serves its purposes, but for anything else, you may be better off looking elsewhere.
I thought it was very expensive considering the fact that all of the information could be found in e-commerce summaries for free on the internet. |
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