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Advertising (8th Edition) (Advertising: Principles and Practice)

Advertising (8th Edition) (Advertising: Principles and Practice)
written by Sandra Moriarty, Nancy Mitchell, William D. Wells
Studio : Prentice Hall
by Prentice Hall
Publisher : Prentice Hall
Released : 2008-02-11
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9780132224154

List Price : ~~$177.33~~
Our Price : $107.99

Editorial Reviews for 'Advertising (8th Edition) (Advertising: Principles and Practice)'

Product Description

Moriarty teaches students about effective marketing.

The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.

For advertising professionals and business students concentrating in marketing or advertising.

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