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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
written by Thomas T. Nagle, John Hogan
Studio : Prentice Hall
by Prentice Hall
Publisher : Prentice Hall
Released : 2005-12-03
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9780131856776
Avg. Customer Rating: (based on 41 reviews)
List Price : $85.00
Our Price : $53.06
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Product Description |
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A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer's repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies. |
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Very hard to read - boring and not very concise |
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Very hard to read - boring and not very concise. I had to purchase this for my class. Would not recommend this to anyone |
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GRATE BOOK |
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If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation. |
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Great reference on value-based. Wish it had more on setting initial price. |
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I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on. |
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good book, shipping too slow |
This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping. |
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Best book on Pricing I have ever read |
I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.
If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice. |
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