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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
written by Dan S. Kennedy
Studio : Entrepreneur Press
by Entrepreneur Press
Publisher : Entrepreneur Press
Released : 2008-06-04
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9781599181813
Avg. Customer Rating: (based on 16 reviews)
List Price : $17.95
Our Price : $11.46
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Product Description |
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FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! - Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
- Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
- E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
- MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
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I paid money to be marketed to |
This book has few real insights. Some of the material was moderately interesting with many examples of successful business models. Much of the material was timely, and it was poorly edited in a rush to get printed. I usually overlook this if the material is particularly useful. Unfortunately, this wasn't the case, at least for me. There was too much of Kennedy's opinion and currently popular anecdotal evidence, and too few researched truths, though he presented much as fact. And, of course, the reader is bombarded by the up-sell attempts throughout the book. Like any book of this sort, the reader can pick out some useful information, but I'd recommend saving your money by leaving this one on the shelf.
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No BS from PS |
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Dan has done it again in writing in such a way to get inside the minds of the affluent. There is no guessing who they are, what they want and how to tap into this market. What I enjoy the best is Dan's REAL LIFE examples that pin point how others have succeeded. You do have to roll up your sleeves and take inspired action which will lead to success. For what you pay for the book it is a real bargain to get the full story on how to enter and thrive in these markets to the rich. I Love his saying about go ahead and "Get Rich Quick"! who wants to get rich slow? You will be amazed at the power of this book, Thanks Pete |
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Dan has done it again |
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I have been a fan of Dan's since 1996 when I saw him at a live presentation in Chicago. I own many of his books and tapes, and also his Magnetic Marketing kit. This is one of Dan's best. The information will be quite helpful, in this failing economy, to bring in and retain many more clients that can afford my services. I read it cover to cover twice and it's now covered in yellow highlighter. This info is going to make me some good money. |
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Dan has outdone himself with this latest book! |
After having read most of Dan's previous books, I found this one to be one of the most valuable ones written.
What separates this book from his other works was the amount of research that went into this book to back up the claims that he makes about the characteristics of affluent people. It's not that his other books were poorly researched, it's just that the research for this book was excellent in comparison.
One of the most telling statistics was the fact that 2/3 of the middle class moved up to become the maass affluent and only 1/3 of the middle class moved down. That's key because it contradicts the message from the media about a "recession." Are there people struggling? Sure. But there is a major segment of the population that is doing well financially and they represent a great source of clientele if you understand some of their buying habits and implement effective strategies to communicate with them.
Why would a business owner target someone who is spending 100% of their earned income on living expenses vs someone who is using maybe 2 - 10% of their earned income on living expenses? It makes no sense but a vast majority of business owners are fighting for scraps among the former group. Dan cleverly states that business owners who are apprehensive about marketing to mass affluent consumers because they themselves aren't affluent have some deeper psychological issues.
The book covers some other key topics such as transaction size, raising prices without raising prices, and some of the often overlooked segments of the affluent consumer population.
The accompanying CD was really valuable as well. I've listened to it many times and I found Dan's insight on how the giant Wal-Mart is now going after this mass affluent population since they have lost some market share to Target and Costco in the deep discount sector to be very enlightening. If Wal-Mart is having difficulty sustaining its position as the lowest price provider, why should you, the small business owner, even bother??
This book ranks right up their with Dan's Time Management Book and Dan's Wealth Attraction book. I recommend you walk...no check that...run and grab a copy of this book, read it, and implement his advice into your business or practice to target the mass affluent consumer.
Happy Hunting! |
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Excellent |
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As usual Dan reminds us to target our market as specifically as possible. And then he shows us how to do it in practical ways. I strongly recommend this book if your market is to the affluent. |
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