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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running
written by Geoff Hollister
Studio : Meyer & Meyer Fachverlag und Buchhandel GmbH
by Meyer & Meyer Fachverlag und Buchhandel GmbH
Publisher : Meyer & Meyer Fachverlag und Buchhandel GmbH
Released : 2008-04-15
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9781841262345
Avg. Customer Rating: (based on 3 reviews)
List Price : $19.95
Our Price : $12.24
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great book for everybody who loves to jog or run |
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I have been running for more than 30 years, I also once lived in Eugene Oregon (1976 to 1978). This book gives a lively story of how running developed at the epicenter in Eugene and how Nike became successful. Geoff is a great writer and story teller. However, I cannot understand why Mr. Knight did not give Geoff any options in Nike making him also one of the Nike multi-millionaires. |
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excellent reading from someone who was there |
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Hollister's account of NIKE's origins, trials and tribulations, successes and failures make terrific reading for anyone who favors and enjoys knowing the 'inside' story of a company that's more an icon than a business. |
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Great Story to the Nike mystique... |
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This was a great book about what made Nike, NIKE! The perspective that comes through and is shown through Mr. Hollisters account are spectacular. The most amazing thing I got from this book was what was happening on the inside of the most prestigous and inovative companies that has come along in the 20th Century. Great Read! |
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