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Biographies & Primers |
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Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
written by Sam Calagione
Studio : Wiley
by Wiley
Publisher : Wiley
Released : 2006-10-06
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9780470050453
Avg. Customer Rating: (based on 51 reviews)
List Price : $18.95
Our Price : $10.50
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Product Description |
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Brewing Up a Business is an entertaining, enlightening first-person account of author Sam Calagione's nontraditional success as an entrepreneur. Starting out with a home brewing kit cobbled together from used kegs, Calagione turned his entrepreneurial dream into a reality. Relying on unique brews, lots of loving technique, and hard work, Calagione built Dogfish Head Craft Beer into America's fastest growing brewery. Without the benefit of an advertising budget, Dogfish went from a tiny operation in Delaware to one of the country's most popular craft breweries, distributed in 29 states and four countries. As revenues grow at lightning speed-an increase of 105 percent in 2003-Dogfish's success is the result of dreaming big, working hard, and thinking unconventionally. With real lessons on entrepreneurship and success from a real entrepreneur, as well as practical ideas on nontraditional marketing, this is a business story that will open readers' eyes to the unquantifiable benefits of thinking differently. |
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A "Must Read" for niche entrepreneurs and brewers looking to go larger scale |
In this combination auto biography, business account, and brewery guide Sam Calagione, lays down what challenging the big American breweries is like and his mission to redefine of beer to public. It was not an easy path, but it has a happy ending. Some of the stories he went through are just amazing. He is open to sharing many of his mistakes over the decade it took to build up the Dogfish Head brand.
This was a very informative read, and I'm grateful that he is promoting craft brewing as an industry in the United States. Even if you are not planning to start your own brewery, it gets you more in touch with the industry as a whole. In terms of business sense, the insights shared could be applied to almost any area. If you are an entrepreneur who likes beer you will appreciate this book.
Topics unique to this book
* Starting a brewery
* Starting a pub house
* Managing a brand identity
* Niche marketing
* Creativity in brewing
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Great Book |
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This book is great for anyone starting a business or who interested in the subject. |
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Sam you are a genius! |
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Whether you are a home brewer like me (or not), Sam's story of inspiration and creative genius is amazing. There are marketing and business philosophies explored here that are universal. I am planning a trip to the Dogfishead Brewery in Delaware to experience first hand this remarkable business success. |
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Applies to nearly all industries |
Fantastic book about general entrepreneurship. The author does an excellent job of describing challenges he has faced and lessons learned as an entrepreneur. This book can apply to nearly all industries - not just to the brewing industry.
A great read for new and experienced entrepreneurs alike. |
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Absolutely a WASTE of TIME |
This story is nothing more then a rich frat brat branching out on his own for the first time. He has the full support of his rich and successful parents and in-laws who catch him as he fails misaerably and redirects him to success, which he takes full credit for. This is a self promotion book plain and simple. I understand a business represents the owner but this book is over the top.
I thought I was spending my money on a good book about crafting beers and building a microbrewery. But instead, it was wasted on a autobiography about Sam Calagione.
Take my advice, don't waste your time! |
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