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Mastering the Art of Selling
Studio : HarperAudio
by HarperAudio
Release Date : 1995-02-07
Publisher : HarperAudio
Released : 1995-02-01
Availability : Usually ships in 1-2 business days
Number of Items : 1
EAN : 9781559944670
Avg. Customer Rating: (based on 5 reviews)
List Price : $12.00
Our Price : $2.97
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Product Description |
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Tom Hopkins is one of the most sought after sales trainers in the country. His unique enthusiasm for the sales profession (where no one limits your income but you!), combined with the unbeatable sales techniques he has developed have made him a record-breaking salesman and have helped top-selling producers in every field increase their incomes and enjoy regarding careers. Whether you're a seasoned sales pro or just starting out, Master the Art of Selling is a classic - an indispensable source of information that includes the five essential steps to successful selling. Guaranteed to give you the edge you need to excel in today's competitive business environment, Master the Art of Selling is for anyone who is ready to realize their goals and fulfill their highest potential Tom Hopkins is President of Tom Hopkins International. He has counseled over 2500 of America's largest corporations, trained over four million people on five continents, and is the author of six books, including the bestseller How to Master the Art of Selling. |
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It helped me |
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I dont know the information it has is basic or advanced (because I'm not a sales guy) but I do know that it helped me a lot. I like the style of the book. Very very direct. Not like other books where author write the whole chapter for explaining one concept, beating the bushes. But it contains a lot of tips with enough explaination. I really like this book and will definitely recommend others. Again, I'm not a sales guy but starting my own business. |
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This is what gives Salespeople a bad name! |
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In a nutshell, this book is awful. This guy is so cliché, I am surprised he has been successful. I have taken many legitimate sales courses that have taught me great things about dealing honestly and candidly with customers, but Tom Hopkins suggests a different approach. He espouses that, when faced with rejection, you should accuse the customer of not trusting you or your companies integrity and to "guilt" them into giving in. This is NOT how professional salespeople become successful. Give me a break, buddy! Go back to selling steak knives door-to-door. |
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Don't believe every reviewer rating like the ones below this |
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I purchased this cassette based on the "consumer's review" from Chicago below. I usually trust customer reviews because when I write a review I am as honest and hopefully as helpful as I can be. So that I provide insight for someone thinking about making a purchase. So as for this tape, it is VERY basic in it's technics and information. This is sales 101. The most annoying thing about this tape are his examples of "Cold Calling". They are utopian and unrealistic with the caller having no resistance in gathering information and getting to the next step. Have you ever picked up the phone at dinner and it be a telemarketer and you kindly and politely give them all the information they ask for...I didn't think so either. This tape is not even good for beginning sales people because it is too short and does not cover things in detail. Save your money, or better yet skip this tape. I have enjoyed Brian Tracey's tapes. And no I'm not selling anything just being honest. |
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So that's what I was doing wrong! |
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I knew I was blowing sales - now I know why. I look forward to a presentation now - can't wait to try my new skills. If you are new to selling, get this tape and listen again and again. This tape shows how pros do it. |
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A Condensed, Well-delivered How-to for Sales Professionals |
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This tape runs one hour and covers every principle that I can recall Tom covering in his other works. Tom's the best sales trainer out there, in my opinion. I haven't studied everyone, but I have studied a handful of sales trainers. I've listened to a $100 tape set that Tom sells from his website. That title is "Low Profile Selling." That tape set is very good and runs probably four and-a-half hours. Somehow Tom seems to cover all of the points made in that program just as well in this one-hour program, not to mention that this title is much more affordable. If you haven't studied Tom Hopkins, you haven't exposed yourself to a very powerful and effective set of sales techniques. |
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