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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Studio : HarperAudio
by HarperAudio
Release Date : 1995-03-21
Publisher : HarperAudio
Released : 1995-04-01
Availability : Usually ships in 1-2 business days
Number of Items : 2
EAN : 9780694515301
Avg. Customer Rating: (based on 16 reviews)
List Price : $18.95
Our Price : $9.50
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Product Description |
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In this totally revised and updated edition of the underground classic, The E-Myth, Michael Gerber explores the myths surrounding starting your own business and shows how common assumptions, expectations and even technical expertise can get in the way of running a business. |
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Americancivilwar.com Audiobook Review |
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Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins |
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The E-Myth Revisited |
I highly recommend this book. I am a businessman and currently I own two small businesses. Since originally reading this book years ago I find myself buying copies for friends, associates and one person I just met between flights. After they read the book they tell me it is as if it was written about them, just as I felt. Once you get your small business running it is quite difficult to understand how the focus of your effort and your role in the business needs to change. This book helps you realize what your role should be and how to go about getting there. If you are like most small businessmen, working to many hours putting out fires instead of guiding the ship, this book will give you real world inspiration and guidance that you can actually apply.
Regards,
Al Johnson Jr -CPMR
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Small biz aid |
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Great stuff and a must have - appears to be simplistic but after you really study Gerber's well articulated strategy carefully - it will then reveal its true value. |
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Nice Book |
I have listened to this audiocasset over 20 times. My 5 year old business has left me wanting to close the doors and walk away. It leaves me with too little free time to enjoy life. This tape really hits home and makes you think about what a business really is and has opened my eyes. I have now started taking steps to change my business for good. Gerber believes your business should be apart from its owner and this makes perfect sense. I can't believe I haven't seen it before now. I have been a slave to my business for years and I need to set up a system so the business can run itself. My concentration should be making the system run smoothly and not the day to day work.
I can understand how this book doesn't make sense for somebody just starting a business. All the 'one star' ratings are understandable for those people. However, if your business is running your life and can't seem to figure out how to change it this book is for you. I love it and wish there was a follow up with more examples of successes. |
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A book in a million |
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I have never been a full-fledged business owner although I worked for one as his business fell apart. Had he had this book I might still have that job. Gerber takes his cue from the fact that most small businesses close after less than five years. You'd think that facing these odds the world would be full of books on the reasons why and how to avoid them, but this is the first one I've seen. As you read you'll be struck by his understanding of the people who set up business, and also by the clarity of his solution. Yes, to some degree it's an advertisment for his consulting services, but there's plenty of advice. I feel that a local business I frequent is beginning to enter a period of decline, and I wish I knew the owner well enough to give him a copy. Incidentally, I didn't notice any of the problems other reviewers have mentioned, and in one case the book went right over the head of of one. I expect to re-read this book several times, and I'm looking at some of the other Gerber titles. |
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Mostly Common Knowledge And Fluff |
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If you picked up this book to help you build your existing business or build a new one, you might be disappointed. Since your thinking of starting your own business, then you should know that most small businesses fail within the first five years. The author hits on some reasons why they fail but most of these you already know. Do you know that if you are not organized, if you don't change or create new ideas or plans and become stagnat or if you force yourself to do every task yourself, your business will be limited in growth and may eventually fail? Right there is the first 25% of the book fit into one sentence. Then he goes onto his love affiar with turn key businesses. But when he starts talking about his favorite business it should make a reader nervous. He starts talking about the great sucess of McDonalds fast food restuarant franchise. McDonalds is a great success and one to be looked at carefully but not for the reasons he points out. It's apparent he has not been in a McDonalds all that often. He mentions that at McDonalds they depend on consistancy at all their chains. For example the fries stay in the fryer for ten minutes "a soggy french fry is not a McDonald's french fry". At any McDonalds a customer knows what to expect. Then he goes into mention that this is why McDonalds chain resturant is more successfull than those businesses that depend on trade name recognition. I'm sorry this throws a red flag. People eat there beacuse it is fast and it is [not expensive}, not becuase of consistant service. They make a large profit because they keep costs down. I do believe that McDonalds spends a large budget on trade name recognition, I have seen many commercials for McDonalds within the last year; particularly with the Olympics. This whole section undermines the rest of the author's book. If you know that a large section is misleading or biased it makes it difficult to listen to the rest the ideas without already being judgemental. I admit that I am not the smartest business person but its clear Michael Gerber isn't either. |
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